Eight Websites Consolidated Into One
AFC had eight different websites for each of its locations, believing that more websites could broaden their reach for prospective patients. The problem is that more websites doesn't always mean greater traffic, or more patients. In fact, Google and other search engines often penalize sites who are trying some sort of "black hat" trick to get more visits. The truth is having multiple websites isn't just a hindrance from a search perspective, but also it can be very costly: each site needs to be built, hosted, and maintained properly. A well-planned and strategic approach is key when organizing a digital mess.